In keeping with The Willows high quality of service and desire to continually remain on the cutting-edge, The Willows has recently implemented Saskatoon’s first Visage HD touch screen GPS. Our entire fleet, consisting of 150 Club Car golf carts, will be equipped with this industry leading technology. Each monitor will display an HD colour image of the course, with easy to read distances to the hole as well as to relevant course features and hazards. The system also includes real-time scoring ability, food and beverage options, and a unique, niche marketing opportunity.
There is an estimated 6 million Canadians that play golf each year. These players spend annually almost 1 billion on golf apparel, 1.8 billion on travel, and 2.3 billion on industries such as transportation, fuel, golf publications, and food and beverage. These golfers have an estimated annual household income of $125,000; 80% own their own home; 93% invest in mutual funds; 59% invest in stocks and bonds; 40% take vacations twice yearly; 93% own high-end electronics, and most own two or more vehicles.
GPS advertising is an opportunity to reach this affluent demographic in a distinctive atmosphere. Relaxing, welcoming, and enjoyable, The Willows environment inspires individuals to pursue greatness and succeed. Let your business capture this audience. Think outside the box. Make your mark. Get noticed.
Golf Digest estimates that as high as 78% of all major business transactions touch a golf course before being finalized. Golf courses provide a positive, tranquil setting, which encourage light-hearted, comfortable conversation - an escape from the office, room to explore, an opportunity to find clarity. This is a one-of-a-kind environment to deliver your message.
In comparison to other types of advertising, GPS provides a lengthy exposure period for each display. For instance, 7 seconds in print media, 30 seconds for television, and 60 seconds for radio, GPS advertising offers more onscreen advertising, for less money, providing greater overall value. Furthermore, the total value of each package consists of a sizeable sum of golfing privileges, creating a tax benefit for those organizations that may be purchasing golf regardless. The golf passes are unrestricted, completely transferrable and valid until the end of the 2013 golf season.